The trend OF LIFESTYLE is masstige now.

[david]

The  trend OF LIFESTYLE  is masstige(massive+prestige) now,who serve the trend wil get more market share.

[david]

Not expensive but look prestige.

[MarginofSafety]

Begin with masstige lifestyle, end up with "Buy CAWOW" ...   :lovl:
(Just joking man ...  :lol: )

[woody]

[quote="david"]The

[david]

[quote="HVI"]Begin with masstige lifestyle, end up with "Buy CAWOW" ...

[MarginofSafety]

[quote="david"][quote="HVI"]Begin with masstige lifestyle, end up with "Buy CAWOW" ...

[david]

[quote="HVI"][quote="david"][quote="HVI"]Begin with masstige lifestyle, end up with "Buy CAWOW" ...

[MarginofSafety]

[quote="david"]Dear Khun HVI,Not at all.I'm afraid to be misunderstanded that I wanna cheer CAWOW.But,after reading your message,CAWOW

[Capo]

เหมือนจะจำได้ว่าคุณ David เคยตอบกระทู้ภาษาไทย
ผมจึงขอฉายแบบพากย์ไทยนะครับ  :lol:

พอพูดถึงคำว่า Trend ผมนึกถึง Value (ค่านิยม)
ซึ่งเป็น Trait หนึ่งของมนุษย์
โดยสถาพจิตของคนเรามันมีพลวัต
ดังนั้น Trend จึงมักมีการเปลี่ยนแปลงอยู่เสมอ

ธุรกิจที่เกี่ยวข้องกับ Trend ใด Trend หนึ่งนั้น
จึงจะมีความยั่งยืนได้ขนาดไหนครับ

เพราะผมก็ไม่มีความสามารถที่จะรู้ถึงปัจจัยที่จะทำให้
Trend แปลงร่างเป็น Culture ได้ ซึ่งจะมีความคงทนยั่งยืนมากกว่า

[david]

[quote="Capo"]เหมือนจะจำได้ว่าคุณ David เคยตอบกระทู้ภาษาไทย
ผมจึงขอฉายแบบพากย์ไทยนะครับ

[สุมาอี้]

[quote="david"]The

[chatchai]

ทำไม  ผมถึงคิดว่าค่าใช้บริการของ CAWOW แพงจัง

[por_jai]

8) วันเสาร์ที่ไปฟังท่านแม่ทัพพูดที่ตลท.
    ไปเจอน้องบอลด้วย
    ผอมไปเยอะกว่าที่เจอครั้งแรกตอนไปเรียนบัญชี
    ถามว่าไปใช้บริการ cawowมาหรือ
    น้องบอลทำหน้าปูเลี่ยนๆๆ
    อ๋ออะไรวาวๆหรือพี่ ผมไม่กล้าไปหรอก..

[Viewtiful Investor]

I guess many investors look at SET Index nowadays and the first word comes up in their mind is "Massacre" 555

Let's me give a comment about CAWOW as a possible customer.

My new employer offers a 1-year membership at Cali. Fitness. I have to pay only 2000 Baht for it. In this offer I have no interest at all coz I distaste the greedy way CAWOW runs business. Other fitness have a lot of customers without having to try that annoyingly. Moreover, its fitnesses have a notorious reputation as a meeting place for homo.
Well, I am not sexy and have nothing against their sexual orientation as long as I am not their target but if CAWOW management let these people harass other customers, they have failed to meet my investment expectation.

To me, Mr. David is a good Value Investor, who never changes his mind only because others disagree with him. So, I suggest you talk with management about this. I believe CAWOW is following the trend which could become a lifestyle somedays but there are many people had tried to follow a trend but finally fail to thrive. I hope CAWOW won't become one of those losers.

I can't remember how many years Buffett waited to buy Coca Cola. I am waiting for CAWOW too and hope not having to wait that long

[Jeng]

อิอิ โชคดีที่อ่านอังกฤษได้แต่เขียนไม่ได้

อิอิ กรุณาเขียนยาวๆ แบบคุณ Viewtiful Investor

ชอบๆ

[david]

[quote="chatchai"]ทำไม

[nanakorn]

Besides CAWOW, which other companies in SET can be classified as  "masstige" companies? I searched the word in www.wikipedia.org and to my surprise I found the definition.

Masstige
From Wikipedia, the free encyclopedia

Masstige is a marketing term meaning downward brand extension. The word is formed from the words mass and prestige and has been described as prestige for the masses.

Is IPOD a good example of a masstige product?

[MarginofSafety]

Besides CAWOW, which other companies in SET can be classified as  "masstige" companies? I searched the word in www.wikipedia.org and to my surprise I found the definition.
Is IPOD a good example of a masstige product?

Since the word "masstige" come from the words "mass" and "prestige".
Therefore, to answer the above question which I also curious to know, we have to answer these questions.

1. How could products become mass?

In my opinion, the products that could be able to become mass in the long run suppose to have at least two characteristics.
Firstly, Cheap comparing to its value. Secondly, necessities and suitable to people 's lifestyle.

2. How could products be looked prestige?
In my opinion, "prestige" might come from "modern" and "smart".
So, we shortly make the question to be which products that could make people to be looked "smart" and "modern" when consume them?

I would say that, even the simple products like "book" or "magazine" could be able to follow the masstige trend as well as the IT devices such as "Laptop" or "PDA phone".

To sum up, at least "SE-ED", "APRINT" and "IT" could be classified as the "masstige companies" in my opinion.

I 'm not so sure about iPod because we actually could listen to music
or radio even from the mobiles or modern thumb drive.

All of these functions should be combined to single device that suppose to have organizer, entertaining and communicate people or even take the photograph or record the video. Let 's say all in one and convenience to bring it around.

[nanakorn]

In short, masstige products must be affordable and at the same time make you look cool.

I did some research. It seems that there is a wide variety of masstige products. The list includes, for example, health products, cosmetic products, bottled water, footwear, leather goods, and personal IT devices.

The concept of "downward brand extension" is interesting. I have to admit that the concept is a good marketing strategy. I will have to watch out for this type of product.

Khun HVI has pointed out some companies in SET. I am thinking about MINOR whose business includes some comestic products and also fashion goods.

PS to Khun HVI: I had almost mistyped your name as HIV.  :D

[MarginofSafety]

In short, masstige products must be affordable and at the same time make you look cool.

I did some research. It seems that there is a wide variety of masstige products. The list includes, for example, health products, cosmetic products, bottled water, footwear, leather goods, and personal IT devices.

Perhaps,  I 've explained the marketing term to the marketing expert.   :lol:

The concept of "downward brand extension" is interesting. I have to admit that the concept is a good marketing strategy. I will have to watch out for this type of product.

Once I 've found the marketing expert, let me ask you something.
I usually heard about "vertical extension" and also "horizontal extension" but not "downward brand extension".
For "downward brand extension", Can I say that the company try to sell
at lower price to make the product become massive
but they still need to maintain the brand to make the customers look cool?

On the other hand, for "upward brand extension", Can I say that the company try to create the brand and sell at higher price.
So, the company may get the higher margin but the sales will drop?

Khun HVI has pointed out some companies in SET. I am thinking about MINOR whose business includes some comestic products and also fashion goods.

PS to Khun HVI: I had almost mistyped your name as HIV.

[Viewtiful Investor]

I 'm looking4wrd 2 have u as a shareholder of CAWOW 2gether very soon

Oh o, I usually buy a stock at P/E<10. Either P drops or E raises will lower this ration. The first one is easier but I guess you don't like it